Marketing Analyst (Outreach)

The Sales and Marketing team at Auxis is rapidly growing as the company’s annual revenue continue to increase by over 40% year over year given the high demand in the market for our nearshore outsourcing services as well as our consulting and automation capabilities.

The Email Marketing Specialist is a key role to continue driving and accelerating the growth of our inbound marketing effort. This position is responsible for providing support to the marketing department and the Digital Marketing Manager. The Email Marketing specialist will interface at all levels of the marketing department by assisting in numerous marketing and administrative oriented tasks.

Key responsibilities Include:

• Execute email marketing efforts for all our services, including webinar and events.
• Proficiency in email deployment systems, HubSpot 
• Knowledge of audience segmentation
• Knowledge of the email template design systems
• Create and maintain an email calendar.
• Design and deploy 4-5 emails per week, set up segments design tool, update email marketing reports weekly.
• Set up email journeys in HubSpot, execute the journeys, and update the reports weekly.
• Have a thorough understanding of HubSpot Marketing and HubSpot CRM.
• Have HTML and developer experience to create, build, and edit email designs on multiple platforms.
• Optimize HTML emails for responsiveness with various email clients.
• Provide innovative solutions to help reach and engage audiences.
• Lead with a digital marketing mindset to help strategize opportunities to evolve email marketing tactics.
• Maintain company brand through email design and content.
• Enhance and maintain email marketing tools to ensure they provide needed capabilities.

Must Haves:

• Based in South Florida.
• Bachelor’s Degree in marketing, Communications or Advertising.
• 2- 3 years of experience in digital marketing role in B2B services.

• Strong written & verbal communication skills

• Inbound Marketing certification HubSpot
• Demonstrated ability to develop and launch social tactics and campaigns.
• Proven work experience as an email marketing specialist
• Ability to identify target audience preferences and produce content to meet these preferences.
• 2-3 years of experience using CRM lead management software

Nice to have’s

• HubSpot marketing certification and CRM
• Have experience with HTML.
• Email marketing experience – developing, executing, and measuring email campaigns.
• Google Digital Marketing Certification

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